Advanced Certificate In Managing Brands And Marketing Communication

Advanced Certificate In Managing Brands And Marketing Communication

Lots and lots of brands are emerging in the market, owing to the advancement of the entrepreneurial mindset, among other factors, across the world. Especially in developing countries, people are becoming more incisive when it comes to choosing products for their personal needs. In addition, since there are a number of options available, buyers take enough time to compare different products before purchasing one. This has completely transformed the business promotion models of companies.

To come out as the frontrunner in this extremely competitive environment, an effective marketing strategy with potent brand-consumer interaction is required. This gives a company an upper hand in conveying its message to the target audience.

What more has changed in consumers’ way of choosing products and services over the years is that they look for a brand name they can trust. This has again forced companies to take different marketing approaches such as creating brands that buyers can associate with. This is one of the reasons behind organizations hunting for people who can manage their brands and market their products as per the market needs.

If you enjoy interacting with people and framing marketing strategies, the field of brand management and marketing communication is the one for you. For getting acquainted with branding procedures and honing your advertising skills, you can join a certification program such as MICA Ahmedabad’s Advanced Certificate in Managing Brands and Marketing Communication.
 

What is the Marketing Communication & Brand Management Course?

Companies, in the quest for better product promotion, take two very important roads - marketing communication and brand management. Both have proved to be a prolific combination of brand promotion strategies over the years. Talking about marketing communication, it is a set of unique methodologies and action plans by the companies to convey their messages to their existing and prospective customers about their products, services, and new launches.

Brand management, on the other hand, is about the process of nurturing brands by introducing various marketing strategies. This plays a vital role in improving and maintaining a brand’s reputation over a period of time. Companies formulate strong brand management strategies to build a closer relationship with buyers.

The marketing communication and brand management course by MICA Ahmedabad is designed exclusively for those participants who aim to acquire the knowledge of effective techniques for managing brands. This course aims to give you a complete understanding of different types of markets, competition, buyer behavior, and brand building. Getting acquainted with such fundamental elements improves one’s ability to make strategic decisions. From segmentation to targeting and brand positioning to consumer behavior, the MICA online course is dedicated to giving aspiring marketers and executives deeper insight into various components of branding and marketing communication.
 

Reasons to pursue Marketing Communication and Brand Management Course

One of the most lucrative fields to pursue a career in, marketing communication attracts lakhs of aspirants into its fold. One of the fundamental motives behind this course is to make candidates market-ready by strengthening their skills in communication management and branding. If you are not sure why to sign up for this course, here are some of the reasons you must book your seat in this exclusively designed MICA course.

1. Branding and marketing management are among the trendiest job fields in today’s business era.
    
2. Since companies across industries need to market themselves in one way or the other, such professionals are in high demand and are paid handsomely.
    
3. Pursuing the marketing communication and brand management course by MICA Ahmedabad opens your door to a wide range of job fields. This is because the syllabus covers a lot of topics.
    
4. One of the best things about the MICA online course is its hands-on approach to learning that covers practical knowledge with real case studies and current examples from the industry.
    
5. The program is an opportunity to learn from MICA Ahmedabad’s experienced and eminent professors and industry experts.
    
6. A 360-degree approach to communicating with the target audience and managing a brand will be conveyed to candidates.
    
7. Quizzes, assignments, presentations, etc., are part of the MICA Ahmedabad online course, ensuring the overall development of candidates.
    
8. After completing the 4-month course successfully, you will be awarded an Advanced Certificate in Managing and Marketing Communication from MICA — one of India’s most prestigious business schools.
    
9. Participation in the MICA course books your place in the MICA alumni group.
    
10. Signing up for this course will offer you access to Talentedge’s SLIQ cloud campus where you can ask questions and interact with professors, as part of our dedicated student support system.
     

Eligibility Criteria for the MICA Ahmedabad online course in Brand Management and Marketing Communication

Education

• If you are an Indian Participant, you need to have at least a Graduation degree (10+2+3) or Diploma certificate (only 10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline
   
• Diploma Holders (10+3) can also be considered on a case-to-case basis if they have substantial work experience in the field.
   
• International candidates have to present graduation or equivalent degree from any recognized University or Institution in their respective countries
   
• Proficiency in English, spoken & written is a must for attending the course
   

Work Experience

• MICA Ahmedabad welcomes interns and working professionals to attend its brand management and marketing communication course.
   
• The educational criterion may be relaxed for candidates with prior experience in the field of marketing.
   

Skills Required to Pursue Marketing Communication and Brand Management Course

1. Better Communication: Being good at communicating with others is a wonderful trait one can have in any field. Especially for bringing your products and brands to the consumers’ knowledge, one has to enhance his/her communication skills. All your marketing strategies can fail without making proper interaction with the target audience and understanding their needs.
    
2. Decision-making: Managing a brand and its promotional activities requires a sense of deeper accountability. At moments, you need to make quick decisions in critical times. If you are planning to enter the field of marketing and brand management, make sure you develop the skills of decision-making. You can sign up for MICA Ahmedabad’s marketing communication and brand management course for honing your expertise.
    
3. Out-of-the-box thinking: There are an array of brands competing for the same set of audiences. How would you convince people to use your product? For that, you need to be creative and come up with a unique idea that entices the customers. This is one of the skills that get huge attention during the Marketing Communication and Brand Management course by MICA Ahmedabad.
    
4. An analytical brain: Market analysis is the first step towards a potent branding strategy. You need to be good at playing with numbers and data. Companies from this industry are most likely to hire people who are comfortable in handling statistics. Since feedback matters a lot in modern-day marketing, the one with an analytical mind will always have the upper hand in the hiring process.
    
5. Tech friendly: Gone are the days when pamphlets, billboards, magazines, placards, etc., were the best advertising platforms. This era belongs to social media and the internet. To excel in today’s business world, being updated with the technology is the key. Even traditional branding sites such as newspapers and magazines have shifted on the web.
    
6. Teamwork: Communication is not a one-man job. Working with the team gives huge advantages in analytics, feedback, and opinions from others. Make sure you know how to work as a team before entering the field of communication and branding. To learn the fundamentals of synergy and team management, you can opt to join our marketing communication and brand management course by MICA Ahmedabad.
    
7. Passion and patience: Although being passionate about your job is important in almost all fields, marketing and branding require an extreme level of enthusiasm. In addition, showing patience comes as an additional plus point in a marketing assignment. The more you combine the two skills in your career, the better your ability to succeed will be.
    
8. Farsightedness: Brand management is a long-time process where future predictions and personal insights matter a lot. Being farsighted is the key to achieving your business development targets. Many times, you need to make decisions based on your instincts and current trends.
    

Key duties and responsibilities of brand managers and marcom executives

Brand managers and marcom executives are considered central figures in the business sphere. They are responsible for some of the key tasks and decision-making in an organization. Here are the top 10 duties and responsibilities of brand managers and marcom executives:

1. Protect and manage the brand to take it to a large audience base.
    
2. Work in conjunction with your team members and other departments within your organization to achieve the marketing goals.
    
3. Coordinate with the marketing agencies and manage your firm’s branding strategies.
    
4. Conduct regular market research and studies to design analysis-based brand strategies.
    
5. Develop marketing and branding campaigns to convey your brand’s messages to the public.
    
6. Lead the marketing team and guide them towards brand success
   .
7. Anticipate market trends, make predictions, and prepare branding strategies accordingly.
    
8. Make important business decisions from the marketing perspective.
    
9. Monitor various branding and marketing campaigns.
    
10. Oversee the development of the brand’s popularity in the online as well as offline markets.
     

MICA Ahmedabad’s Managing Brands and Marketing Communication Course Curriculum

• Introduction to brand management: Learn the fundamental aspects of brand management while undergoing the advanced certificate course in managing brands and marketing communication. This module includes a detailed understanding of brand promotion’s basic structure. You will get the primary apprehension of what strategies organizations use to improve brands’ stature.
   
• Brand Identity: When introducing a new brand in the market, you need to create a separate identity that people can connect with. Candidates will understand the concept of brand identity in detail while pursuing the MICA Ahmedabad’s online course.
   
• Consumer relationship management: There is probably nothing more important than the product-consumer relationship in the business world. If the brand is not able to convey its messages to the audience, marketing strategies are bound to fail. Thus, the marketing communication and brand management course MICA Ahmedabad gives huge emphasis on helping aspirants build a strong relationship with the consumers.
   
• Social media: The 21st-century business era exists on the internet and social networking sites to a great extent. It is nearly impossible to plan a successful marketing strategy with the exclusion of social media. Thus, you must be competent in applying social media promotional strategies. During the course, students will learn how to use Facebook, LinkedIn, Koo, Instagram, Twitter, etc., to connect with the target audience.
   
• Brand positioning: Philip Kotler, the father of modern marketing, defines brand positioning as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”. Talentedge’s marketing communication and brand management course is committed to giving participants a detailed idea of brand positioning and its application.
   
• Brand extension: Brand extension is a type of branding strategy that a company exercises when introducing new products under the same brand name. Getting a hack of this strategy is of utmost significance when you aspire to become a competent brand manager.
   
• Brand management: Various branding strategies will be discussed and taught during MICA Ahmedabad’s 4-month course in marketing communication and brand management. Which road to take in different circumstances such as while creating new brands, introducing new products, competing with other brands, etc. Get acquainted with the concepts of product line strategy, multi-brand marketing, brand extension, and new brand strategy and their application.
   
• Portfolio management: The brand portfolio is about incorporating all brands and entities of a company under one umbrella to plan marketing strategies accordingly. This lessens perplexity in the consumers’ minds regarding who owns certain brands. A brand manager should be a master in this technique, which is exclusively entrenched in the course.
   
• Integrated marketing communications: Integrated marketing communication (IMC) is the contemporary business approach where many elements of marketing communication such as public relations, consumers analysis, advertising, etc. are amalgamated. This helps in creating an identity for the brand, along with providing a seamless experience for the consumers. IMC will be discussed with great emphasis during our program so that you get a deeper understanding of the advanced marketing method.
   
• Evolution and growth: The market is ever-transforming. Every moment witnesses a new trajectory getting attached to it. Businesses and their marketing strategies need to be updated according to the environment. In this module of the brand management and marketing communication course, you will find out how the theory of evolution and growth works in marketing management.
   
• IMC in the digital age: The concept of integrated marketing communications (IMC) in the digital world will be dealt with greater clarity during the MICA Ahmedabad 4-month program. You will also learn how we can assimilate all marketing and branding strategies on the web.
   
• Understanding content of communication: Join this MICA online course and learn how to engage in better communication with your audience. This will make sure your branding messages reach the target customers. This module is of huge significance for those aiming to better in multiple forms of communications.
   
• Big data: Marketing is not just about selling, buying, and advertising your products and services. It’s also about understanding society, its needs, and people’s consumption approaches. Big data analytics plays a vital role in discerning customers’ temperaments and defining marketing strategies accordingly. During the brand management and marketing communication program, you will master the big data analytics theory.
   
• Reputation management: Branding is all about building and managing a reputation for your brand. This idea is the core of today’s businesses. Talentedge’s marketing communication and brand management program includes this important subject of reputation management to let candidates implement this theory for their employers.
   
• Contemporary issues and future trends: At times, marketing executives have to make strategies for the future. Many of such plans are based on current trends and self-predictions about the months to come. They require instincts of foresightedness to do so. You will learn how to make long-term strategies based on your self-understanding of the market.

FAQs on Brand Marketing Management Course

Q. What are 4 branding strategies?

Ans: Branding strategies are used by several organizations in a quest to promote their brands and introduce their products to the market. Although there are multiple ways to do so, these 4 branding strategies are among the most popular ones in the market.

1. Product line extension strategy: A company uses this approach when it introduces a new product that is quite similar to what it has already been offering. This strategy works best when the brand is a popular name in the market.
    
2. Brand extension strategy: When a brand tries to expand its market understanding by introducing new products under the existing name, it uses the brand extension strategy.
    
3. Multi-brand strategy: Multi-brand strategy is quite popular in the modern-day business environment with more than one brand from the same company competing for a similar consumer base. This limits chances for other players to enter the race.
    
4. New brand strategy: As the name suggests, a new brand strategy implies that a business is introducing a new brand or product to the market. This strategy is mostly used when the existing brand is not able to attract new customers.

Q. What is the meaning of MarCom (MarComm)?

Ans: MarCom (often spelled MarComm) is the abbreviation of ‘marketing communication’. It is defined as a company’s strategy for interacting with the customers and market players. The main aim of MarCom is to bring a company’s products and brands to the public notice. The Marketing communication strategy may use one or more media, such as television, magazines, social networking sites, radio, billboards, etc.

Q. What are different types of marketing communications? 

Ans: Marketing communication is an immensely diverse field that covers a wide range of tasks. In addition, the approach to interacting with customers also differs company-wise as well as industry-wise. Here are some of the crucial elements of marketing communications:

1. Public relations
2. Sales promotion
3. Digital media
4. Advertising

Q. What is the purpose of marketing communication?

Ans: The primary purpose of marketing communication is to convince the target audience to avail a company’s services or purchase its products. This is done by changing the perception of the brand in the public eyes. This process of brand awareness involves better interaction between the manufacturer and consumers.

Q. What are the best branding and marketing courses?

Ans: Today, hundreds of institutes are offering marketing & brand management courses, targeting aspiring executives who are looking to make a mark in this flourishing industry. If you want to attend a high-yielding program, signing up for MICA Ahmedabad’s marketing communication and brand management course is a great idea. You can search for multiple such online courses by some of India’s prominent B-schools on Talentedge’s website.

Q. What are the 7 key principles of brand management? 

Ans: Brand management refers to the collection of all activities and efforts that make a brand popular, desirable, and public-friendly. Various factors and principles work in favor of effective brand management. Some of them we’re listing out here:

1. Brand building with clarity of thought
2. Brand authenticity (USP)
3. Simplicity and appealing
4. Consistency
5. Being innovation-friendly
6. Listening to the customers
7. Feedback system

Q. What qualifications do you need to be a brand manager?

Ans: Most companies hunting for brand managers ask for at least a bachelor’s degree in marketing, business, or associated fields. In addition, candidates with certifications in brand management are more likely to attract employers. Since this field is highly skill-based, organizations also prefer people with a few years of experience. If you have strong communication skills, a creative-thinking brain, and the ability to work cross-functionally, you have already ticked almost all qualifying boxes for being a brand manager.

Q. How do I start a career in brand management? 

Ans: A brand management career is regarded highly in India. If you aspire to become a brand management professional, make sure you are good at research, communication, creativity, teamwork, public speaking, etc. Since almost all industries require brand managers, you need to be clear about which industry entices you the most. After that, you should earn certification by attending a program like MICA’s marketing communication and brand management course.

Q. What are the benefits of this MICA course in managing brands and marketing communication? 

Ans: The MICA online course in marketing communication and brand management is extremely beneficial for those candidates who wish to learn the basics of product marketing and branding strategies. This also helps you in understanding different types of markets, competition, customer behavior, etc. After the completion of this advanced program, you will be able to analyze how the theory of brand positioning works. In addition to learning how to efficiently communicate with consumers, you will be on the road to professional success with MICA’s prestigious certificate of completion enriching your CV.