Articles

The world is in a state of constant flux. Technologies and ways in which business is done acquire a new meaning every passing day. In such a scenario, keeping up with the changing needs of the workforce and leadership development is a source of constant challenge for leaders around the globe. A Deloitte report shows […]

People in modern businesses will agree that data science is the technology of today and the future, and there is a huge career opportunity for data scientists. There is much talk about big data and how companies can use it to become more efficient. Many organizations have started using data science to extract valuable insights […]

Human resource managers oversee the most important component of a successful business or organization – its workforce. Human resource professionals need to garner a particular mindset – one that views human resources in an organization as assets and not as expenditure to the organization. A talented workforce can be used strategically to expand and grow […]

Once upon in the olden years, upskilling on the job was unheard of. However, in today’s fast-pacing and technology-centred world, professionals cannot progress in their careers without it.   As you may already know, machine learning and artificial intelligence are at the forefront of every field. This is what makes these technologies critical to career […]

“Wealth consists not in having great possessions, but in having few wants.”   The above-enlightened words by the Greek philosopher Epictetus sheds light on the human nature of keeping their wants under check for greater wealth reserves. The same principle can be applied in financial organisations, too, wherein having fewer wants and focusing on fulfilling […]

The modern stratosphere of digital marketing aims at developing appropriate promotional, advertising and campaigning models that lead to more conversions for brands and attract customers. With the variations and fluctuations caused by international markets and changing trends, the marketers and brand managers need to bring their A-game while launching their products and services. The marketing […]

Despite the rise of several social media platforms for marketing your product, Email marketing still stays one of the highest-rated marketing methods available. There are several digital marketing certification programs that will outline the importance of Email marketing.   When we have some important information to exchange, the preference is given to Email and they […]

A well-established brand has more power to sell and advertise a product or service. That, in a nutshell, is what brand building strategies are established for.   Case in Point:- When you have noodles, you don’t refer it to as “noodles”, but as “Maggie”. Band-aid is what you use to stop a cut from bleeding, […]

Having a robust and influential presence on social media is no longer just a plus point but a crucial requirement. The days are gone when a business organisation used to advertise solely through the media such as newspapers, radio, television and billboards.   Now, by the time a prospective customer tries to reach out to […]

Besides SEO and social media, how else can you divert traffic to your blog and generate leads to conversions and do so quickly? One method is Pay per click advertising or PPC. With this campaign, you can drive users to your blogs, improve your search engine rankings and possibly improve conversion. You can explore the […]