Articles

Marketing drives sales and sales constitute a business. Mark Cuban of Dallas Mavericks says, “No sales. No company.” Marketing strategy stands on the four pillars of product, price, place and promotion. Advertising is part of the fourth pillar – promotion – but occupies a fair share of the marketing budget. While PR is separate from […]

With the advent of globalisation, more and more companies are getting inclined towards the idea of operating across international borders. This is good from a revenue and profitable perspective; however, things become extremely challenging when it comes to managing logistics and supply chain. Delayed shipments, inconsistent suppliers, inefficient plans lead to delay in deliveries, which […]

2019 was really a great year for content marketing strategies. Coca-Cola’s share a coke campaign, the Amazon’s Alexa lost its voice campaign, all show exactly how vital content is as a digital marketing solution.   Why is content marketing important in digital marketing? Content does more than just filling up website pages; it builds confidence […]

Machine Learning, Artificial Intelligence and Data Analytics are all buzzwords in the world of tech. These technologies are often used interchangeably by people who do not understand their meanings or differences.   For instance, machine learning is a field of machine intelligence that uses statistical data, algorithms, and computer programs to learn from data. Data […]

India is being pushed into embracing digital by government and stakeholders like no tomorrow. When a billion+ population jumps on the digital bandwagon, imagine the amount of data and information this would generate and the challenges to manage and derive insights from it.   According to Nasscom, Big data analytics sector in India is expected […]

We are living in an era of big data. If you are doubtful, here’s some data that proves it: In a flash of sixty seconds, We made 3.3 million of FB posts in 2016 compared to 2.46 million in 2014 We made 1440 posts in WordPress in 2014 compared to 972 in 2014 All of […]

Planning, organizing, executing, and monitoring the proceedings of the team aimed towards specific goals, efficient project management is a vital requirement for a successful company. But the primary challenge of project management is to attain all project goals within the given constraints, such as the scope of the project, timely-delivery, expected quality and allocated budget. […]

Leadership is the skill or ability of an individual or an organization to lead other individuals or groups of individuals. Management, on the other hand, is the process of dealing with people or controlling people or groups of people. Organizational structure by default has employees who work under managers. The managers are responsible for ensuring […]

Every individual has a different opinion about the word ‘college’. The moment someone mentions the word, people start imagining students hanging out in their dorm rooms or coming together for classes in gigantic lecture halls. Nowadays, distance learning and online courses have unwaveringly grown in popularity among students studying in college, but the question remains […]

Dissecting the Changes of Marketing: Traditional to Digital   The rise of global marketing has been engineered by the involvement of social media practices that have positively impacted businesses. The growth of brands has been as a result of increasing visibility and media attention offered through these social marketing channels that provide several metrics for […]