Articles

Introduction: Trends in Strategic Management Research Since the establishment of organizations, people have been devising ways to outsmart each other in the game of survival. Strategic management is a process of evolution that helps make the right moves in a controlled way that has steadily matured over the past few decades. The field has become […]

By now analytics has become a common term. Analyzing large volumes of data that companies generate helps them find various solutions. Analytics allows one to find patterns in past information and extrapolate them to predict opportunities and risks. The supply chain is an area where it can provide a lot of benefits.   Why is […]

Supply chain professionals are growing in terms of skills steadily. No longer are they limited to just using clipboards, spreadsheets and telephones to manage the organisation’s supply chains. The supply chain professionals with Supply Chain management certification are prefered over the ones who are not certified. This progress has brought on the requirement for all-rounded […]

When your team is working hard to develop products or services by focusing on “its benefits”, it’s quite important to outline a sales and marketing strategy. In case the strategy falters due to some reasons, then your team has to think about ideas right from scratch. So, to help you take the game plan to […]

Digital marketing incorporates distinctive components that come together for implementing a campaign, marketing strategy and plans. A big part of digital marketing is to meet potential buyers and clients online and convert them into essential customers for business. Different facets of digital marketing deal with conversion of potential clients into customers. Enrolling for a social […]

A brand is the customer’s overall perception of a business and is more than just a logo or name. Building a great brand helps businesses in creating brand awareness and improving loyalty. Best digital marketing certificate programs are great ways to understand how you can build brands effectively in the digital age.   Businesses generally […]

“There is only one thing worse than not training employees and losing them – not training them and keeping them.” – Zig Ziglar   People have been going on and on touching the benefits of training and development of employees. Is it really that important? Employees know how to do their job, which is why […]

Finance can be said as the official language of business. It has always been a promising and reliable field in terms of its career prospects. Even if you don’t want to embark on a purely financial or accounting role, you can still boost your career by developing basic financial skills. Why? Companies are always on […]

Project Management in the simplest terms means all the steps or the entire process that is involved in a project. It will usually start with the conceptualization and ends with closure with many steps or sub-steps in the middle. There are some project management courses which delve into the concept of project management in detail. […]

In the last decade, online education has witnessed a rapid evolution. There has been a significant increase in the number and variety of online courses. And, this has been welcomed as a great opportunity by many students all across the globe, however, other students see these courses as less effective than traditional classroom teaching.   […]