Articles

According to Smart Insights, digital advertising, content creation, content strategy, and social media were some of the most in-demand skills for 2019 -20. And why not? Almost all businesses must include digital in their marketing activities. There’s no getting around that fact anymore. Whether you are contemplating starting a business or leading one, you need […]

In God we trust; all others must bring data. Edwards Deming could not have said it any better. Data has taken over the world. It is so precious that it can make or break any business.   Before you start to wonder if this article is useful to you or not, here’s some food for […]

Data science is an exhilarating, fast-moving field to become involved in. There is no shortage of demand for talented, young, analytically-minded resources. Companies of all sizes are hiring data scientists who have pursued data science online programs. And the role provides real value across a wide spectrum of industries and applications. But, apart from a […]

Different industrial sectors are implementing projects from time to time. These are ideal for achieving short-term goals that are time-bound. This is the reason for companies to hire specialists who possess the skills for project management. But how much are organizations willing to pay? This is what we will find out here. But before that, […]

No matter what. It’s evident. At one point in time, your brand goes out of relevance. And it is quite an intimidating situation if you are a brand marketer.   Aren’t we living in a fast-forwarded world? Technology is progressing rapidly now. And your biggest challenge as a marketer is to make your brand stay […]

  Did you know that 39% of companies are facing disruptions due to a lack of supply chain management?   That’s right; it has become one of the top challenges companies struggle to overcome, accompanied by hiring and retaining qualified workers, forecasting, faster response times, and rising customer service expectations.    The Covid-19 pandemic sure […]

According to you, what is the most challenging task of a project manager? Managing a team of millennials and baby boomers? Making difficult decisions? Managing the expectations of the client as well as the stakeholders? Or, Juggling multiple tasks at once?   Every project is different, and project managers don’t have it easy. No matter […]

An Introduction of  Transformational and Transactional Leadership Professionals often get confused while choosing between transformational leadership and transactional leadership. The massive impetus laid on leadership management by organizations and the amount of work that goes in building leaders who can take employees on board and work as a unit has led to an increase in the […]

In the era of digital marketing, do you know why you must focus on video marketing?   Well, with the change in the advertising trends, it’s predicted that videos would be able to drive 86% of web traffic by 2022. People love watching videos on YouTube for a cumulative period of 1 billion hours every […]

Entrepreneurship is the ability and vision to develop and manage a business. The goal of an entrepreneur is generally to run a profitable and sustainable business. Most entrepreneurs are considered as innovators and people who are willing to take a risk to turn their vision into a reality. There are no degrees required to start […]